A successful website MUST consider several fundamental ingredients about target audience and sales strategy: What is your typical visitor searching for? Who is and is not your core customer? What is the potential value of each customer, both immediate and long term? The answers will affect design, content, and structure of your website. Often these questions are over looked.
If visitors don’t trust you they will likely not do business with you. A few examples of trust building elements include professional & appealing design, usage of original photography, and 3rd party validation. Our web designers and interactive marketers have conducted multiple tests to find out what works and what doesn’t when it comes to trust building elements.
This is when the messaging on your website doesn’t align with the expectations set by your advertising or does not fulfill the needs of your potential customers. That is why we thoroughly analyze your core target market, your online and offline marketing to better understand your customers needs to ensure we craft the appropriate messaging for your website.
Too many times, front-end coders and back-end developers take shortcuts. Those who suffer are your visitors and your business. Things like slow page load time, incompatibility with web browsers or mobile devices, and broken pages lead to an exodus of potential customers. That is why we have strict development standards that make our websites compatible, fast, and ready for search engine optimization.
While most companies start by talking about the design of your website, we start by talking about how to market your website. We start thinking about messaging (copywriting), how to build trust, and what the user pathways will be through your website.
If you have an existing website, we first want to find out what does and doesn’t work about it. We setup or analyze existing data to articulate improvements for implementation on your new website.
We gain an understanding about your sales process and core customers so that we can improve propagation of your value proposition to website visitors.
Your content and pages are organized in a way that makes your website easy to use. “Wireframes”, like a blueprint for your website, are created to put ideas down on paper before heading into the design of the website.
Depending on the message we wish to convey through design, we will conduct a creative study that will give us a framework for the design of the website.
We use the latest front-end coding standards while ensuring that our websites are compatible with mobile devices and are search engine-friendly.
Depending on your needs, we will either customize an off-the-shelf content management system (Worpdress, Joomla, Drupal, Magento, etc) or use our in-house, custom-developed CMS. You will be trained in how to use the CMS.
Our coding undergoes rigorous stress tests including potential exploits, workload balancing, and compatibility.
There will always be elements of your website that can be further tested and improved upon. For example, should you feature your top client logos on your homepage, or instead highlight your client testimonials? Which will do better? We like conducting tests to find out and further improve your website as time goes on. After the website has launched our online marketing team will execute a long term strategy that will bring you qualified customers at a high return on investment.
Mobile is searching for things on your smart phone while you’re walking down 5th in NYC. Mobile is texting your wife in San Jose that you grabbed the bread. Mobile is sending an email from a car in Sidney to a train in Seattle.
The experts at Microsoft and Google predicted it would happen late in the summer or winter of 2018. Last year we heard rumors it would spike sooner. Starting sometime in April of 2012 it started to buzz with more frequency and on June 16th of this year, for 5. 6 minutes, a milestone in human communication was reached. There were MORE human’s on smartphones than on desk top computers. There were more humans communicating “one the go” than sitting at a home computer.
No one knows your business better than you. That’s why you need to have your hands-on with SEO. Moodog can help you identify your company’s ideal keyword language strategy for targeting relevant SERPs and find new opportunities. What does that mean? Never fear, you’re about to learn and just a little knowledge can save you thousands in outsourcing.
SEO, aka Search Engine Optimization, entails determining the language your customers speak and using it. You talk up your product and/or services through your site, blog and social media and combine this with good web publishing practices. The aim is to achieve the best possible organic results on SERPs.
- A quick fix
- A one-off
- A service you can pay for and forget about
- Something you can afford to overlook
It’s a proven fact that web visitors trust organic search results over paid search results, so getting listed in organic search results is an important goal.
Google rewards those that create useful, engaging content and that don’t cheat. For example, multitudes of back-links from irrelevant link-farms and spammy looking social bookmarks may give you a little boost or may not depending on the quality of the sites they link from. What you want to do is build a good reputation and a gradual sustained increase in traffic. Online networking and back-links are important but they should be achieved out of genuine interest for your content. To achieve this, quality design and engaging, relevant text are the key components for success.
The premise is simple; provide your visitors with an attractive, interesting website with a clear and succinct message and keep talking about it. Moodog can help you manage your corporate blog and teach you proven strategies for getting better SERP placements with great web copy and smart keyword choices.
Moodog will conduct an investigative analysis on your business and help you plan your web communications strategy through the process:
The beauty of web based marketing is that it’ is measurable. The results of creating new copy, shifting content around and condensing it can be tracked and adjusted accordingly to have just the right impact. These dollars will be the ones you CAN account for in your marketing budget guaranteed.
Copywriters know how to come up with a copy plan that converts into sales. The reality is that unless you are an inherently talented writer, experienced at writing copy and understand search algorithms your content will just be average and unfocused for search. Writing copy for the web is an art and a science; It’s creative, but it’s based on a very specific formula:
Hidden beneath the layers of language skills of a web copywriter is a fundamental understanding of commerce and how search engines operate. You could liken it to being one part writer, one part business person, and one part engineer. If you put three people like this in a room together it’s likely they’d all speak completely different languages, but put those skill sets into one person and you have a champion content strategist.
Let our content strategist have a look at what you’re doing. It might be the most profitable ten minutes you ever set aside.
Our first step in creating a strategy for your business to succeed online is to fully plunge ourselves in your company’s brand and industry. A detailed questionnaire provides us with an understanding of where your business is today, what currently works well and what needs improvement. Our SEO, Social Media, and PPC team will meet with you and/or your team to ask questions and use their knowledge and experience to guide the initial strategy.
After the completion of the client questionnaire, our team outlines a timeline to complete the online marketing strategy. This timeline includes a midpoint call or meeting in which we present the first half of our discoveries. This meeting also provides an opportunity for our team to ask any questions that may have arisen during the first half of our research. A final meeting and presentation is also scheduled to present the completed strategy.
Next, we begin constructing a comprehensive marketing strategy for your business to kick butt online. During this phase, strategists conduct business analysis, research industry demographics and audiences, research site analytics, evaluate competitor landscapes, and execute extensive keyword research. SEO, Social Media, email, and PPC marketing are each evaluated in order to conclude which outlet, or combination will achieve the best ROI.
Sr. Business Consultant Jay (JR) prides himself on his ability to learn about each of his client’s current businesses on a fundamental level and then crafting a new strategy for a successful online business. His bottom-line: Bring a controlled passion to your project with a keen eye on your bottom-line.EMAIL ME
Mike has been with Moodog Media since the beginning and his skills as a visionary, leader, technologist and project manager have been critical to the success enjoyed by the company. As the head of Moodog’s development department, Mike has built one of the world’s leading development teams.EMAIL ME
Amy leads Moodog Media’s team of experts in creating and executing strategic digital campaigns for the department’s diverse roster of clients. Amy began in SEO in the marketing department in 2010 and since then has grown to a Strategist, Manager, and ultimately Director role.
Joe has created and implemented strict standards for development and quality control that have both resulted in the highest quality websites and are designed economically and efficiently. Joe maintains the highest standards and demands excellence from our entire development team.EMAIL ME
Robert’s expertise and personal passion is problem solving. Robert is as comfortable brainstorming about concept and strategy as managing resources, evaluating risks, or defining timeline and budgets.
Raag’s mandate is to see design elevated across all industries and have all our designers recognized not just as people who know how to use Photoshop, but as business consultants who can listen, analyze, plan, give great ideas, and design results-driven websites.