5 seconds to keep visitors on your website. We’re here to ensure they not only stay longer, but turn into customers.

Why Most Websites Fall Short

A successful website MUST consider several fundamental ingredients about target audience and sales strategy: What is your typical visitor searching for? Who is and is not your core customer? What is the potential value of each customer, both immediate and long term? The answers will affect design, content, and structure of your website. Often these questions are over looked.
 

Here are several reasons why so many websites fail to succeed:

Does your website fall victim into any of the above? Get in touch with us today to stop losing business online…

Our Website Development Process

While most companies start by talking about the design of your website, we start by talking about how to market your website. We start thinking about messaging (copywriting), how to build trust, and what the user pathways will be through your website.
 

MOBILE DESIGN

Mobile is searching for things on your smart phone while you’re walking down 5th in NYC. Mobile is texting your wife in San Jose that you grabbed the bread. Mobile is sending an email from a car in Sidney to a train in Seattle.

In short, mobile means: Human Communication while you are on the go.

The experts at Microsoft and Google predicted it would happen late in the summer or winter of 2018. Last year we heard rumors it would spike sooner. Starting sometime in April of 2012 it started to buzz with more frequency and on June 16th of this year, for 5. 6 minutes, a milestone in human communication was reached. There were MORE human’s on smartphones than on desk top computers. There were more humans communicating “one the go” than sitting at a home computer.

At Moodog, effective mobile design and integration is a part of every project.

Take Charge of Your Google Results

No one knows your business better than you. That’s why you need to have your hands-on with SEO. Moodog can help you identify your company’s ideal keyword language strategy for targeting relevant SERPs and find new opportunities. What does that mean? Never fear, you’re about to learn and just a little knowledge can save you thousands in outsourcing.
 

SEO is hard work.

Google rewards those that create useful, engaging content and that don’t cheat. For example, multitudes of back-links from irrelevant link-farms and spammy looking social bookmarks may give you a little boost or may not depending on the quality of the sites they link from. What you want to do is build a good reputation and a gradual sustained increase in traffic. Online networking and back-links are important but they should be achieved out of genuine interest for your content. To achieve this, quality design and engaging, relevant text are the key components for success.
 

Blogging for your business.

The premise is simple; provide your visitors with an attractive, interesting website with a clear and succinct message and keep talking about it. Moodog can help you manage your corporate blog and teach you proven strategies for getting better SERP placements with great web copy and smart keyword choices.
 

The Moodog strategy boiled down.

Moodog will conduct an investigative analysis on your business and help you plan your web communications strategy through the process:

– Identify your ideal keyword choices for SERP placements

– Look at your site’s overall structure. Does the design require optimization?

– Edit your website’s content and make any necessary structural changes

– Help you build and plan your online networking strategy to encourage sharing and back-links

– Plan, edit and optimize your blog content to provide useful value added content that gets traffic

LAST TIP - Allocate resources and be patient!

Social Media is intended to be exactly that “social”, so be prepared to drop your virtual britches and show your company’s true personality and culture. Social Media is not about brands, it’s about faces, people and connection; add value, connect, learn and influence. Moodog will help you to build a persuasive and powerful Social Media profile image that represents your company honestly and that reflects the values and interests of your customers.
 
Social Media creates community around your business. Unlike a website or blog, which are one-way transfers of information.
 

Social Media must involve a conversation in order to be effective.

– We are not creating a sales tool

– This is not advertising

– This must be done consistently over a sustained period of time

– Your business is full of stories; people want to peek behind-the-scenes

What we do:

– More than just creating engaging content, we interact with customers in the voice of your company.

– We use a variety of tools and apps to create content, schedule posts, follow/un-follow others and keep track of it all, so that the process is efficient and measurable.

– The 3 main Social Media assets that are appropriate to be managed remotely are Facebook, Twitter and Pinterest

WEB COPY

The beauty of web based marketing is that it’ is measurable. The results of creating new copy, shifting content around and condensing it can be tracked and adjusted accordingly to have just the right impact. These dollars will be the ones you CAN account for in your marketing budget guaranteed.
 

“I CAN DO THIS MYSELF OR FIND SOMEONE INTERNALLY.”

Copywriters know how to come up with a copy plan that converts into sales. The reality is that unless you are an inherently talented writer, experienced at writing copy and understand search algorithms your content will just be average and unfocused for search. Writing copy for the web is an art and a science; It’s creative, but it’s based on a very specific formula:

– Grab Attention

– Spark Interest

– Stimulate Desire

– Motivate Visitors to Act

 
Hidden beneath the layers of language skills of a web copywriter is a fundamental understanding of commerce and how search engines operate. You could liken it to being one part writer, one part business person, and one part engineer. If you put three people like this in a room together it’s likely they’d all speak completely different languages, but put those skill sets into one person and you have a champion content strategist.
 

Got questions about your content strategy?

Let our content strategist have a look at what you’re doing. It might be the most profitable ten minutes you ever set aside.

OUR ONLINE MARKETING STRATEGY PROCESS

UNDERSTANDING YOUR BUSINESS

Our first step in creating a strategy for your business to succeed online is to fully plunge ourselves in your company’s brand and industry. A detailed questionnaire provides us with an understanding of where your business is today, what currently works well and what needs improvement. Our SEO, Social Media, and PPC team will meet with you and/or your team to ask questions and use their knowledge and experience to guide the initial strategy.

ESTABLISH A TIMELINE FOR DELIVERY

After the completion of the client questionnaire, our team outlines a timeline to complete the online marketing strategy. This timeline includes a midpoint call or meeting in which we present the first half of our discoveries. This meeting also provides an opportunity for our team to ask any questions that may have arisen during the first half of our research. A final meeting and presentation is also scheduled to present the completed strategy.

EXTENSIVE RESEARCH

Next, we begin constructing a comprehensive marketing strategy for your business to kick butt online. During this phase, strategists conduct business analysis, research industry demographics and audiences, research site analytics, evaluate competitor landscapes, and execute extensive keyword research. SEO, Social Media, email, and PPC marketing are each evaluated in order to conclude which outlet, or combination will achieve the best ROI.

OUR EXECUTIVE

Jay Redekopp

Business Strategist

Sr. Business Consultant Jay (JR) prides himself on his ability to learn about each of his client’s current businesses on a fundamental level and then crafting a new strategy for a successful online business. His bottom-line: Bring a controlled passion to your project with a keen eye on your bottom-line.

EMAIL ME

Mike Schnekenburger

I.T. Know it all

Mike has been with Moodog Media since the beginning and his skills as a visionary, leader, technologist and project manager have been critical to the success enjoyed by the company. As the head of Moodog’s development department, Mike has built one of the world’s leading development teams.

EMAIL ME

Amy Rogerson

Copywriter

Amy leads Moodog Media’s team of experts in creating and executing strategic digital campaigns for the department’s diverse roster of clients. Amy began in SEO in the marketing department in 2010 and since then has grown to a Strategist, Manager, and ultimately Director role.

EMAIL ME
 

Joe Calcagno

Lead Developer

Joe has created and implemented strict standards for development and quality control that have both resulted in the highest quality websites and are designed economically and efficiently. Joe maintains the highest standards and demands excellence from our entire development team.

EMAIL ME

Robert Gilbey

Account Director

Robert’s expertise and personal passion is problem solving. Robert is as comfortable brainstorming about concept and strategy as managing resources, evaluating risks, or defining timeline and budgets.

EMAIL ME
 
 
 

Raag M.

Lead Designer

Raag’s mandate is to see design elevated across all industries and have all our designers recognized not just as people who know how to use Photoshop, but as business consultants who can listen, analyze, plan, give great ideas, and design results-driven websites.

EMAIL ME